Values


“If music be the food of love, play on …”

— Duke Orsino, Twelfth Night Act 1, scene 1, 1–3 by William Shakespeare


Embrace diversity. It gives birth to creativity, innovation, and positive economic impact. People of different backgrounds and experiences contribute a diversity of ideas, expressions, talents, and perspectives that enrich communities. This is how ideas flourish and build vital communities.


Nurture the creatives. Support the connectors. Collaborate to compete in a new way and get everyone in the game.


Value risk-taking. Convert a “no” climate into a “yes” climate. Invest in opportunity-making, not just problem-solving. Tap into the creative talent, technology, and energy for your community. Challenge conventional wisdom.


Be authentic. Identify the value you add and focus on those assets where you can be unique. Dare to be different, not simply the look-alike of another community. Resist monoculture and homogeneity. Every community can be the right community.


Invest in and build on quality of place. While inherited features such as climate, natural resources, and population are important, other critical features such as arts and culture, vibrant downtowns, and third places can be built and strengthened.


Take responsibility for change in your community. Improvise. Make things happen. Development is a “do-it-yourself” enterprise.